Module 04 · Discoverability
Local SEO & Discoverability
Visibility across Google local pack, Maps, and AI answer engines — tied back to the 2,734-location network and ranked by hyperlocal opportunity.
Search visibility index
86.6
3.4% vs last month
Brand share-of-voice
61.2%
2.1% vs last month
Avg. local-pack rank
2.4
0.3 pts vs last month
AI answer presence
48.1%
5.6% vs last month
Keyword visibility
Ranking, CTR and est. traffic across the location network
| Keyword | Intent | Rank | Δ | CTR | Impr/mo | Est. clicks |
|---|---|---|---|---|---|---|
| atm near me | Category | 1 | 0 | 16% | 1,143 | 1,315 |
| bank near me | Category | 6 | 2 | 3.8% | 739 | 216 |
| savings account opening | Service | 1 | 1 | 14.6% | 135 | 107 |
| home loan branch | Service | 3 | 3 | 9.4% | 88 | 39 |
| credit card application | Service | 11 | 0 | 4.3% | 123 | 26 |
| personal loan near me | Service | 11 | 1 | 2.3% | 56 | 25 |
| instant account opening | Service | 3 | 2 | 7.5% | 21 | 21 |
| demat account near me | Service | 3 | 3 | 6% | 25 | 20 |
| branch ifsc lookup | Brand | 2 | 1 | 10.5% | 10 | 19 |
| atm cash deposit machine | Service | 7 | 2 | 2.2% | 33 | 11 |
| forex branch mumbai | Service | 2 | 1 | 10.4% | 18 | 8 |
| mortgage branch bengaluru | Service | 6 | 2 | 6.1% | 6 | 3 |
City impression share
Top 8 by monthly impressions
Hyperlocal opportunities
High-demand cities with completeness gaps — fix these first for biggest lift
- 1Mumbai378 locations · 44 need attention · completeness 84%Opp. score270
- 2Delhi365 locations · 39 need attention · completeness 84%Opp. score255
- 3Bengaluru296 locations · 35 need attention · completeness 84%Opp. score204
- 4Hyderabad236 locations · 29 need attention · completeness 83%Opp. score174
- 5Chennai244 locations · 22 need attention · completeness 85%Opp. score155
- 6Pune181 locations · 28 need attention · completeness 83%Opp. score133
Top performing locations
By search + map impressions this month
- ATM — Vashi, KolkataKolkata, West Bengal · ★ 3.7 (117)4.5kimpr
- Branch — Powai, ChennaiChennai, Tamil Nadu · ★ 4.5 (133)4.5kimpr
- Branch — Salt Lake, MumbaiMumbai, Maharashtra · ★ 3.7 (113)4.5kimpr
- ATM — Velachery, ChennaiChennai, Tamil Nadu · ★ 4.1 (47)4.5kimpr
- Branch — Bandra, ChennaiChennai, Tamil Nadu · ★ 4 (22)4.5kimpr
- Branch — Velachery, BengaluruBengaluru, Karnataka · ★ 4.4 (83)4.5kimpr